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Play Video about The Growth Advantage Book with testimonials

A Business Blueprint for the Ultimate Competitive Edge

The Growth Advantage is a business book that provides a blueprint for sustained and profitable growth. It’s designed to help companies build the Ultimate Competitive Edge. Let’s face it: sustained business growth doesn’t just happen. Growth must be planned for and executed, cultivated from a strategic standpoint, then applied tactically at the frontline, led by the right people, and focused on the right objectives. 

By combining effective planning and execution strategies with daily hard work and routines, The Growth Advantage cracks open the business secrets that teach companies how to achieve that dream of steady, predictable growth. Readers learn how their company can develop and sustain a Blueprint for Growth that guides company actions on a daily and weekly basis. This is a unique business book that combines elements of culture, strategy, planning, execution, talent acquisition, training, motivation, accountability, and brand differentiation into one book with clear, actionable steps. The book is broken into three parts:
  • Planning Advantage – Effective Planning Helps Companies Predict their Future
This section helps companies define long-term Vital Goals, make goals personal, break goals into daily and weekly Predictive Behaviors and identify key metrics; thereby, having more people doing the most important things more often.
  • Execution Advantage – Effectual Execution Turns Vision into Results
This section helps companies develop processes for cultivating talent, training, motivation, and accountability that give employees their best chance for success.
  • Company Advantage – Business Happens Where Opportunity and Advantage Intersect
This section helps companies clarify their market opportunity and fine-tune their brand advantage, so they know their sweet spot for growth.


“Few business books deliver on their promise as well as The Growth Advantage by Bob Lisser. Speaking from a proven track record in helping a multitude of companies succeed in driving desired results, Bob Lisser makes a systematic pitch for what needs to be done with explicit advice for how best to do just that, interspersed with stories, sports analogies and pithy quotes to make the journey enjoyable. He also stresses the importance of what not to do and even when to say “no”–often overlooked aspects by most successful executives. You’ll reflect on your own company’s journey and conclude “I wish I had this book years ago!”
– Bob Nelson, Ph.D. 
Multi-million copy best-selling business
author of 1001 Ways to Reward Employees 
and Work Made Fun Gets Done!

“Bob Lisser’s The Growth Advantage offers a compelling, practical, and inspiring roadmap for achieving both personal and organizational success. A very worthwhile read.”
John Baumann
Former president and CEO, Colony Brands

“Bob Lisser is truly passionate with an impressive track record of business success. Most companies are stuck in the muck of their own making. This book will give them The Growth Advantage and provide the blueprint that will finally produce the results they desire and deserve.”
– John Condry
CEO of Connection Basics,
author of the Inch Principle and Cornerstones of Management series

“Bob Lisser has firmly established himself as a thought leader by crafting an innovative approach to strategic planning that creatively blends his 35+ years of management consulting with real world examples of how careful planning can influence every aspect of a business. The Growth Advantage offers clear, proven, and impactful tools that make planning enjoyable and productive.”
– Carl Hendrickson
President, Market Measurement, Inc.