Implementing a Growth
Growth Advantage is built on a
comprehensive training and consulting program that believes Effective Planning & Execution is the Ultimate Competitive
Advantage and the foundation for profitable
growth. By creating a unified planning process, strategic focus, and accountability culture,
Growth Advantage can help your company define a growth trajectory unique to your business and
the markets it serves. Company-specific programs can include any and all combinations of the
following Growth Advantage planning and execution steps:
Strategic Marketing Analysis
Growth Advantage begins by meeting with your company's
ownership, executive, management and sales team to gain an understanding of your
company's top goals, as well as the strategies, systems and processes in place for
accomplishing those objectives. This is an on-going process that continues with every
Annually, Growth Advantage will work with your team to design a
company-specific growth plan which will be used throughout the year as a guide for
accomplishing your profitable growth objectives. As we work through these sessions, Growth
Advantage will teach the planning model to everyone involved in the process. This program
will introduce strategies that can spur greater market capture and the outcome will be a
blueprint designed to spark action and results.
Growth Advantage will create unique reporting forms pertaining to the
various elements of growth established during the planning process. Your company will submit
data (both predictive and result measures) monthly, which will be utilized to track and
report on the progress of your growth objectives. The monthly reports will be discussed
during coaching calls, as well as in planning, training and accountability
Growth Advantage will conduct periodic on-site accountability sessions (1
to 1 1/2 days in length) to help you and your team stay on course toward achieving your
profitable growth objectives. These sessions will also include an accountability review,
planning, training and reinforcement.
In addition to on-site coaching and accountability sessions, Growth
Advantage will schedule periodic conference calls to discuss the status, progress and
challenges facing your company. Unlimited coaching by e-mail or telephone is available to
everyone on your company's Growth Team.
Growth Advantage not only works with companies to develop and execute
profitable growth plans; we teach the
process to participating team members to ensure
everyone is on a path that assists the company in achieving its profitable growth objectives.
Growth Advantage essential training programs include: Planning Advantage, Sales Advantage,
Customer Advantage (Loyalty, Retention & Enhancement), Motivation (Four Magic Motivation
Questions), Accountability, etc.
Growth Advantage is a cumulative
process in which each step enables clients to reach further and enhance their success. The
results achieved by each client will directly correlate to the time, effort and resources
invested in the process.
You owe it to your company, your stakeholders, your
employees and yourself to see what Growth
Advantage can do for you.